I have told you that your customers are consumers and can go elsewhere if not satisfied, I have told you to keep accurate records and I have told you to cross reference every thing. Why?
Your customers are your most valuable asset. Without them, you have no income. A satisfied customer will keep coming back and give you the best advertising there is – word of mouth recommendation.
Not only are a valuable asset, but if they are happy with your service, they will buy your product even if it is possible to get it cheaper elsewhere.
Good record keeping, allows you to refresh your memory about a certain transaction as well as keeping the Tax Man happy. But what happens when you are sick or on holiday and some one else has to handle a sale or query. Those same records allow them to process the transaction more efficiently.
Good customer relationships, record keeping are quite obvious, but why cross reference? If you send out an Invoice for example, you put a customer or account number on it – that is cross referencing. When you receive payment, you cross reference it to the invoice, so as not to have to ask for the payment again.
Remember, Customers, Records, Cross Reference equals Good Business.
Tags: cross reference, customers, Record Keeping
