eMail Lists

From my Company Blog

eMail marketing has taken a knock because of the unsolicited spam out there. However it is still possible to market by eMail and to do it with reasonable success provided you obey the rules.

Rule One. Do not use you normal eMail account. Use a Bulk Mailing service like MailChimp. Your Internet Service Provider will not take kindly to you sending out bulk mailings, especially if they end up getting blacklisted because of it.

Rule Two. Do not add just any eMail to your list, make sure you have permission to do so. If you meet someone and exchange business cards, by all means add him to your list. but have the courtesy to inform him and give him the opportunity to leave your list, if he so chooses.

Rule Three. Use the double opt-in system. When some one signs up for you eMail list, an email is sent to them asking them to confirm that they have signed up for your eMail list and click a link. This is standard with any Bulk Mail Service.

Rule Four. Give your subscribers the opportunity to opt out with every eMail you send, again standard with any Bulk Mail Service.

Next Week: Using your eMail List for Newsletters and Marketing Campaigns

Tags: eMail List, Marketing, Spam